Gaia Interactive, Inc.

Gaia Online is one of the leading social networking sites for 13-21 year-olds, with over 8 million unique visitors each month. I am involved in most of the company's high-visibility releases.

I've had my hands in most major projects on the site, but my main focus is 'Gaia Events' wherein a small, team has to create a new, fun gameplay event for our millions of users every few months all while working on other projects as well.

I, along with a co-worker, were given carte blanche to produce what we thought
would be a landing page with a high registration conversion rate. We made
The Big Red Button. The Button has been the top performer for almost two years now.

Preview page for our 2010 Summer event. We made an Oregon Trail clone in less than
four months with over 500 unique encounters, five maps and so much more. I worked
on game concept, flows, gameplay, interfaces and visual layers.

Event page for X-Mas 2009. Users were asked to generate good cheer (an airship fuel)
by donating items. Like with every event, I worked on game concept, wireframes,
gameplay flow, interface and visuals

Interface for Garage where users can buy and customize cars for their avatar.

Event page for Rejected Olympics 2008. Users competed in over 50 micro Flash games.
I worked on game concept, wireframes, gameplay flow, interface and visuals. The
sportscaster on the left is actually me!

Congratulations notification for when a user unlocks an Achievement.

The Meaningly Progress Bar is the slow-witted cousin of the Big Red Button. Another
brain-child of my co-worker and I, the Progress Bar was made to increase 7-day
retention. While it didn't work as well as the Big Button, it was popular with users.

Help modals for Gaia Rally. Rally is a virtual space were users can challenge each other
to races in their cars. Most of the time, users are content to hang out in parking lots
chatting.